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| Capability / Deliverable | Foundation (£6,000/mo) | Authority (£10,000/mo) | Platinum (£15,000+/mo) |
|---|---|---|---|
| Primary Strategic Focus | Content Execution & Profile Optimization | Active PR, Inbound Generation & Keynote Placement | C-Suite Advisory, M&A / Capital Event Prep & Crisis Defense |
| Diagnose & Design | Standard 8-P Framework & Message Map | Founder Origin Story & Stage Proposition Architecture | Institutional Narrative Engine & Stakeholder Alignment Matrix |
| Content Refinery Output | Done-For-You Track: | ||
| 2 long form or 8 short form per month. |
Done-With-You Track: Monthly Custom Content Blueprints + 1:1 Executive Message Copyediting & Polishing. | 5+ Multi-format Posts / week across 2 Channels + Video Scripting | Bespoke Omnichannel Content (Op-Eds, Letters to Shareholders, Keynotes) | | Outreach & Media PR | Reactive Opportunities / Inbound Handling | Proactive Pitching: Podcasts, Tier-2/Tier-1 Media & Events | Top-Tier Media Placement & High-Profile Stage Strategy | | Digital Ecosystem Assets | Profile Overhaul & 1 Core Lead Magnet | Complete Digital Ecosystem (Landing Pages, Newsletters, Lead Magnets) | Full Custom Campaign Assets & Book / Whitepaper Architecture | | Fractional Executive Role | None | Strategic Brand Consultant | Fractional C-Suite / Chief Communications Officer | | Crisis & Risk Response | Standard Business Hours Support | Priority Response (12-hr SLA) | 24/7 Dedicated Crisis Protocol & Reputation Defense | | Strategy & Review Cadence | Monthly Performance & Strategy Call | Bi-Weekly Strategic Alignment & Interview Sessions | Weekly Direct C-Suite Access & On-Demand Briefings |
Reputation | Infrastructure | Vitality
:continuum: Continuum