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Why does reputation matter?
Because it’s what people think of you.
The context for whether they decide to
buy from / invest in / associate with / work for…
Authority Architecture is a strategic framework
for executive reputation management.
Beware those who’d have you immediately
get tactical, especially on a single platform.
No research, no strategy - just content.
If the only tool you have is a hammer...
It might be a stupendously good hammer.