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CONTENTs

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“Turnover is vanity, Profit is sanity. Cash is reality.”

It’s Business 101. Any business leader destined to survive feels this in their bones.

It’s ensuring the siren call of vanity metrics doesn’t obscure why you’re here, and what’s needed to keep daily ops going.

All whilst recognising every element is essential.

Yet oftentimes the same focused achievers who feel this in the stewardship of their enterprise, then overlook it when the stakes are personal (and immeasurably higher).

The Infinite Game of Life

Turnover = Success

Easy to measure, easy to compare to peers.

But beyond what’s needed for survival, really it’s vanity.

Profit = Meaning

To feel at ease with your soul,