don’t be an accidental brand
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You lost the deal before you even started.
Not because your pitch or the numbers didn’t add up.
But when they asked ChatGPT who you were,
not enough showed up.
Not nothing.
Some of it was even good.
But compared to your peers, you fell short.
Less signal. Fewer stories. Weaker social proof.
So they went with their gut choice. Not the better one.